The College of Fine Arts holds a course entitled “Preparing Advertising Skills for the Media”

The Department of Cinema and Television Arts, in cooperation with the Continuing Education Division at the College of Fine Arts at the University of Diyala, held a course entitled Preparing Advertising Skills for the Media for the period from 4-5-2-2025. The course, which was discussed by Assistant Professor Rabab Karim Keitan, included several axes, the most prominent of which was advertising skills in the media, which included:
The first day of the course:
– Introducing the participants to the course objectives
2. Introduction to advertising in the media
– Definition of advertising and its importance in the modern era.
– Types of traditional and digital media.
– The difference between traditional media and digital media.
3. Planning advertising campaigns
– How to identify the target audience
– Market and competition analysis
– Setting advertising goals
4. Designing advertisements
– Elements of successful advertising (image, text, call to action).
– Basics of graphic design for advertisements.
– Using colors and fonts in advertisements.
5. Writing advertising texts
– How to write attractive advertising texts
– Using persuasive language in advertisements
– Examples and models of successful advertising texts
Day 2 of the course:
1. Advertising via social media
– How to create effective ads on platforms such as Facebook, Instagram and Twitter
– Analyzing the performance of advertisements on social media
– Strategies for increasing interaction with advertisements
2. Advertising via search engines
– Basics of advertising via Google
– How to improve the appearance of advertisements in search results
– The difference between paid advertising and organic appearance
3. Measuring the effectiveness of advertising campaigns
– How to analyze data and extract results
– Modifying campaigns based on data
4. Case studies and open discussion
– Presenting cases of success and failure in advertising campaigns
– Open discussion with participants about the challenges they face
– Providing practical advice from the trainer.