The College of Arts holds a scientific course entitled “Recognizing the Importance of Television’s Characteristics as an Advertising Medium in the Media Field.”

Under the patronage of the Dean of the Faculty of Fine Arts, Professor Dr. Alaa Shaker Mahmoud, the Faculty of Fine Arts, Scientific Affairs Division, held a scientific course on Sunday, 24/11/2024, entitled “Recognizing the Importance of Television Characteristics as an Advertising Medium in the Media Field” within the College of Fine Arts, Interactive Classroom Hall.
The course, which was lectured by Assistant Professor Rabab Karim Keitan, one of our college’s instructors, included several objectives and axes, the content of which was: This training course targets professionals in the field of media and advertising, as well as students and those interested in understanding the vital role that television plays as an advertising medium.
The course aims to provide comprehensive knowledge on how to effectively exploit television in advertising campaigns, focusing on its unique characteristics and great impact on the audience.
This course also aims to provide participants with a comprehensive understanding of the importance and characteristics of television as an advertising medium in the media field. Through the course, participants will be able to:
Understand the visual and auditory impact of television.
Learn about the reach of television.
Analyze the impact of television on public opinion.
Explore the diversity of television content.
Enhance interaction with the audience.
Use modern technologies in television advertisements.
The most important topics of the course are:
Visual and auditory impact: By identifying the characteristics of television that combine moving images and sound, which enhances the impact of the advertising message on viewers, and the ability to convey emotions and feelings directly.
Broad reach: Television reaches a wide and diverse audience, which increases the effectiveness of advertisements in reaching different segments of society.
Influence on public opinion: Television has a great ability to shape and direct public opinion through news programs and advertisements. And the possibility of using television in awareness and education campaigns.
Diversity in content: Television offers a variety of programs that can include advertisements, such as talk shows, drama, and documentaries. And the ability to integrate advertisements seamlessly within television programs.
Interaction with the audience: Television provides opportunities for direct interaction with the audience through live programs and phone calls.
Modern technologies: Using modern technology in the production of television advertisements, such as animation and advanced graphics.